Quick ways to use Wing Rub today

Breakfast, snacks, dinners, and everything in between. Here are some quick, easy flavour ideas to get you started.

1. Kicked Up Mac & Cheese (recipe coming) - but essentially add 1 teaspoon when you make the cheese sauce (Thank you, Amaya!)
2. Red Rooster Burgers - chicken burgers seasoned with wing rub!
3. Spiced French Fries - yes, you can toss your fries in Wing Rub!

4. Wing-rub blooming onion petals - Add the rub with our without a flour coating, then fry loose onion petals instead of making a whole blooming onion. They’re faster, more dunkable, and every petal gets crisp. (Without the flour you roast until the edges char and the layers turn jammy. great on sandwiches)

5. Dry-rub cheese crunch - Sprinkle the rub into a hot nonstick pan, lay shredded cheese over it, and cook until crisp. Break the smoky, savory cheese lace over salads, soups, or burgers.

6. Wing-rub pickleback butter — Whip the rub into softened butter, then fold in a spoonful of pickle brine. Spread on warm biscuits, cornbread, or grilled sourdough or your dinner veggies.

7. Savory “candy” grapes — Toss seedless grapes with oil and a very light dusting of rub; roast until blistered. Serve with sharp cheese as an arresting sweet-smoky snack.

8. Chicken-skin seasoning salt — Mix the rub with finely crushed crispy chicken skin and use it as a finishing sprinkle over rice, noodles, or mashed potatoes.

9. Wing-rub tempura dust — Stir a small amount into dry tempura batter and use it on green beans, shishito peppers, pickles, or seafood. The seasoning becomes part of the crackly shell.

10. Smoky brûléed squash — Roast delicata or acorn squash, brush lightly with butter, dust with rub, and broil briefly until the surface blisters and glistens.

11. Barbecue butter noodles — Bloom the rub in butter, toss with noodles, then add grated sharp cheddar and a splash of pasta water. It lands somewhere between barbecue, cacio e pepe, and late-night comfort food.

12. Rub-crusted avocado — Halve an avocado, oil the cut side, press it into the rub, and sear it cut-side down until a warm, smoky crust forms. Add lime and eat with a spoon.

13. Wing-rub brûlée bacon — Coat thick bacon lightly with rub, bake on a rack until lacquered and crisp, then crumble it over vanilla ice cream, cornbread, or a wedge salad. The sweet-salty-smoky contrast is the entire trick.

14. Wing-rub mozzarella sticks
Mix Wing Rub into the breadcrumb coating. The seasoning becomes part of the crisp shell, so the first bite tastes like a wing before you even reach the cheese.

15. Wing-rub pickle chips
Coat pickle chips in seasoned flour or panko, fry until crisp, and serve with ranch. It turns the classic wing basket into a crunchy two-bite snack.

16. Wing-rub Caesar crunch
Toss torn chicken skin, panko, or crouton shards with Wing Rub and toast them. Use them as a dramatic savory crunch over Caesar salad instead of ordinary croutons.

17. Wing-rub corn ribs
Cut corn cobs into long strips, brush with oil, and season with Wing Rub before roasting. The curved pieces look like miniature ribs and are built for messy, hands-on eating. (Thank you again, Amaya!)

Recipes that are coming for your Wing Rub:
Wild Wing Popcorn (recipe coming)
Wild Deviled Eggs (recipe coming)
Wing-rub Spiced Grilled Cheese Sandwich (recipe coming)

Wing Rub recipes and serving ideas:

Stock up on Wing Rub

Keep Wing Rub on hand for quick meals, bold flavour, and easy everyday cooking.
Choose your size below and restock when it’s running low.

Wing Rub FAQ

Is it gluten-free and allergy-friendly?

Yes. All of our products are vegan and gluten-free. They are also all nut-free, dairy-free, and preservative-free.

Note: if your allergies are severe, we do work out of a shared kitchen, with dedicated equipment.

Is Wing Rub spicy?

A little. It comes in around a Medium Wing. Not "Spicy" but definitely has a noticeable kick depending on how much you use. But, the heat is there to enhance the savoury, crust-building flavour, not to overpower it.

Can I use Wing Rub in the oven or air fryer?

Absolutely, our Wing Rub works beautifully in the oven, air fryer, on the grill, or in a smoker. For extra crispness, use a wire rack and bake at high heat, flipping halfway through.

Do I need to add oil before using Wing Rub?

It's not required, but a light coat of oil helps the rub stick (especially in the airfrier) and improves browning. If you’re aiming for ultra-crispy skin, you can apply the rub directly to very dry wings and cook in the oven or BBQ grill.
If you are avoiding oil, you can use another binder to help your rub stick to your wings. Popular binders include mustard, mayo, hot sauce, vinegar, worcestershire sauce, pickle juice and egg white (mainly in competition). But remember all of them will impact flavour, so use the sparingly

Do I use it before or after cooking? Do I need sauce?

Use it before cooking as a dry rub to build a flavourful coating, and you can also toss the finished wings with a little extra rub after cooking for an even bigger flavour hit. This “double toss” method is popular for extra coverage and in the BBQ world is called an "angel's kiss". That gives you deep seasoning inside the crust plus a punchy, aromatic finish on the outside, which is exactly the kind of thing that makes people think you did something far more complicated than you did.
If you are deep frying your wings - add the rub afterwards. The hot oil can make spices bitter, so after is better in this case.
Sauce - it's a personal preference. Dry wings are lovely.
But if you want sauce, and Lex always wants sauce, the sugars can burn if you add before the wings are fully cooked.
If you are adding sauce, add it after they are cooked. If you want it extra sticky, throw the wings back in the oven or air frier or BBQ for a couple of minutes after you sauce them.

How much Wing Rub should I use for a pound of wings?

We usually start with about 1 tablespoons of rub per pound of wings and toss until they are well coated. Adjust to taste depending on how bold you like the flavour

How should I store it?

Keep it sealed in a cool, dry place away from moisture and heat. That helps preserve both the flavours and aroma.

GlowUp Sponsorship Thank You

If you spot this image on the back of your bag, you’re seeing part of our packaging GlowUp.

This blend was sponsored by Margot Stevens in the name of Creative Hub 1352 and the Lakeview Farmers' Market .

This sponsorship provided custom packaging design, helped upgrade our branding, and covered the printing of the first 500 regular-sized bags for Wing Rub. We’re grateful for their support, and for all of our GlowUp sponsors, for backing us as we grow and being part of our story.

Creative Hub 1352 & Lakeview Farmers' Market
  • Sizes

    All of our spices are available in 3 sizes:

    • Regular - generally 45g
    • Double - double a regular bag by weight
    • Triple - 3x a regular bag by weight

    We recommend sticking with the regular size until you know you will use your spices up quickly and need a larger (double or triple sized bag).

    W do have a "Mini" size as well, but only available in our Sample Packs

  • Salt-Free & Sugar-Free

    Some of our blends are already Salt-Free, Sugar-Free or both.

    All of our blends, even those that regularly have salt or sugar, can be ordered as a Salt-Free and/or Sugar-Free custom blend.

    You can select those options when ordering.

    If you don't see the options to select those, it means the blend is already Salt-Free, Sugar-Free or both.

  • Extra Garlic & Extra Spicy (Mild & Zero)

    On request, a number of our blends have additional custom blend options. Primarily this includes:

    • Extra Garlic
    • Extra Spicy
    • Mild or Zero-heat

    These are generally custom-blended when ordered, so take a little longer to get shipped out.

    If you don't see it as an option on a blend you would like adjusted, simply ask and we'll let you know if it's possible.